中國的電影市場一直在髙速發展，但是國產的動畫業(animation industry)卻不盡如人意。去年有33部動畫電影發行，但沒有一部票房(box office)喜人。原因有以下幾點:一是投入少。一部好萊塢動畫電影在放映和電影特技上的花費要超過其一半的預算。但在中國，這些通常只占10%。二是故事情節單一。目前中國很難有超過1億票房的動畫電影。內部人士稱電影情節無趣是票房過低的罪魁禍首。此外，薪酬較低，要找一個好編劇(scriptwriter)也很困難。

       China’s film market has been developing at a high speed, but China’s animation industry is not to our satisfaction. Last year, 33 animation films were released, none of which did well at the box office.

       The reasons are as follows: firstly, the low investment. A Hollywood animation film spends more than half of its budget on screening and special effects, which, however, in China, usually accounts for only 10%. Secondly, the tedious plot. Currently, few animation films in China can achieve more than 0.1 billion yuan at the box office. According to the insiders, boring plot is the main reason for low box office. Besides, its hard to find a good scriptwriter with low payment.

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